Non obvious megatrends meet your next favorite book. While elevating trends, though, i realized that they all had the underlying intent of helping to optimize a shopping experience in some way. The non obvious series is an annual trend report featuring 15 updated predictions every year on top trends likely to affect business and consumer behaviour in the upcoming year. The research and book has been a wall street journal bestseller and axiom book award winner and the insights have been viewed and shared online more by more than a. He specializes in understanding trends, marketing and the future. How to predict trends and win the future non obvious trends series book online at best prices in india on. With this new book, rohit and his team of nonobvious trend curators will reveal ten revolutionary megatrends that are transforming our lives. Nonobvious megatrends rohit bhargava soundview book. With a sincere and thorough focus on the way that we see and interact with the world, this book helps prospective business owners predict their own future through the trends that will impact their business. The actual trends he lists are why i give it four stars he churns top trends every year and by doing so misses the larger picture. Every january for the past decade, i have published a new edition of a book that curates and highlights the most important trends for the year to come.
He is also the founder of the influential marketing group, and the author of six books. In this edition of non obvious, readers saw an upgraded interior layout from previous years with significant updates throughout the book. Building on the success of hitting the wall street journal best seller list in 2015, this all new edition featured plenty of new content including 15 brand new trends and an updated section with a recap on all trends from the previous year along with a bonus 2016 update for each trend. Winner of 9 international book awards introducing the highly awaited tenth edition of the wall street journal bestseller and trend report featuring ten bold new. Bharghava has pivoted his non obvious trends series into a line of books that include the non obvious guide to being more creative and the non obvious guide to emotional intelligence. Non obvious trends 2018 book summary by melissa baer medium. Rohit bhargava, the author of non obvious trends, talks on the same lines in this book on how enterprise should be able to predict these changes, if not be the agent of transformation, so that one. Rohit was partially inspired by the seminal trend observing book megatrends and he shares his methods for how he predicts trends today. Building on the success of hitting the wall street journal best seller list in 2015, this all new edition features. How to see what others miss and predict the future nonobvious trends, 10 9781940858968. Later in the year, i preordered non obvious 2019 and devoured it as well.
And as a trend curator, he is also the bestselling author of the nonobvious series of books, which have highlighted top trends annually since. Nonobvious megatrends by rohit bhargava is about developing a. Mar 02, 2021 enter rohit bhargava and non obvious mega trends. In the comments below, let me know what you think of our picks, the trends and especially any books that you loved which we might have missed. A big theme in my books is how to do business in more human ways and why it matters. Summary of non obvious megatrends by rohit bhargava. How to see what others miss, predict trends, and win the future. Our mission is to help leaders, organizations and curious minds learn the habits that allow them to see what others miss and win the future. How to think different, curate ideas, and predict the future by rohit bhargava is a book which promises to help readers improve their ability to spot and act on trends. We do this through our published books, popular keynotes, custom workshops, signature virtual events, annual book awards and our weekly non obvious. Mar 27, 2021 rohit bhargava, the author of non obvious trends, talks on the same lines in this book on how enterprise should be able to predict these changes, if not be the agent of transformation, so that one.
Dec 04, 2012 the book is divided into three parts, 1 curating trends, 2 non obvious trend report, and trend action guide. This is part of the non obvious trend series, a decade long project to share the most fascinating trends shaping our world. Jan 07, 2020 this book s first part focuses on non obvious thinking, or noticing patterns where others see only random occurrences. Marketing book podcast interview with rohit bhargava, author of nonobvious 2018 edition.
I just completed another book titled non obvious mega trends. How to see what others miss and predict the future non obvious trends, 10 9781940858968. Mar 27, 2021 a file picture of an employee putting together industrial information servers for cloud computing at a hewlettpackard making center. We do this through our published books, popular keynotes, custom. Feb 17, 2020 this is an important fact because the non obvious books, despite some general appeal, must be viewed through the authors marketing lens. Popular trends from this edition include innovation envy corporations desperately copying one another instead of truly thinking different, muddled masculinity our shifting cultural understanding of what it means to be a man and retrotrust why we trust products and brands that we recognize from our past. Wall street journal best seller 2015 edition gold medal. Subscribe to the non obvious insights newsletter we believe the world needs more non obvious thinkers. Join over 15,000 professionals and get new trend insights every thursday by email. Long thought to be the exclusive domain of socalled experts, trend spotting is something that everyone can do with the right mindset and perspective. The future belongs to non obvious thinkers, and using his 10 years of research, rohit bhargava is your guide to becoming one.
What can the popularity of printed books teach us about the future of. He goes through his own noticing process and how he winnows down many different ideas, seeks validating research, and chooses the best possible trends for a given year. Since trends are the central idea of the book, its important to define the term. A few weeks ago, i was invited to join the launch team for. This completely revised 10th anniversary edition of non obvious also offers an unprecedented look behind the scenes at the authors signature haystack method for identifying trends, and how you can learn to curate and predict trends for yourself. A wealth of tips, frameworks and stories on trend spotting and curation is featured in the mustread book, non obvious megatrends. The world today is filled with obvious ideas and narrowminded thinking. For the past nine years, rohit bhargava has curated and published non obvious, a book series that introduces 15 of the biggest trends that will shape marketing. A year ago, i wrote the tenth edition of that book non obvious megatrends. Too many trend predictions are based on laziness, wishful thinking or just plain obvious. Nonobvious trends ser nonobvious 2018 by rohit bhargava. Predict the trends that will change your business soundview. This book provides a fresh way of understanding the accelerating present. Nonobvious megatrends rohit bhargava soundview book summary.
This detailed and well constructed process is discussed in depth and the book provides well researched and tested methods of spotting the non obvious. But in 2018, i stumbled across non obvious 2018 trends. You dont need to be a futurist or innovator to learn to think like one. The thought that we should be forwardlooking is more than a philosophical advice for an individual and holds for companies too. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to. We believe the world needs more non obvious thinkers. Non obvious we believe the world needs more nonobvious. Continuing to offer a transparent look at previous predictions, the book also includes an extensive index that features and rates all 60 trends. For the past four years, marketing expert and georgetown university professor rohit bhargava has curated his bestselling list of non obvious trends by asking the questions that most trend predictors miss. The ten biggest trends from books published in 2020.
In case you missed it, all of the trends and the shortlist were first announced in my weekly non obvious insights show that went live today and you can watch a replay of the show below. The trends that are discussed are all around us, it takes some special insights to make the connections. Jan 14, 2020 how rohit and his team identify non obvious trends the nine non obvious trends rohit and his team identified and describe in this book how you can apply these techniques to your work the non obvious trends from 2011 to the present my one disappointment is that this is scheduled to be the last book in the series. Even if this book only had the yearly trends he projects, that would be enough to make it a great book.
Author rohit bhargava focuses on seeing what no one else sees, and helping. For the past eight years, innovation expert rohit bhargava and his team have predicted 15 non obvious trends each year. Non obvious megatrends goodreads meet your next favorite book. Speaking of backfiring in social media, one of your other trends for 2019, again our guest this week is rohit bhargava who writes a series every year, publishes a brand new book each january 1st called the non obvious trends for the year, 15 new trends each year, and one of your trends. I couldnt wait for the arrival of rohits latest book. The allnew 2018 edition of the best selling non obvious trend report series coming december 5, 2017. Non obvious is the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career.
Speaking of backfiring in social media, one of your other trends for 2019, again our guest this week is rohit bhargava who writes a series every year, publishes a brand new book each january 1st called the non obvious trends for the year, 15 new trends each year, and one of your trends this year, ro, was innovation envy. But to me, the biggest value of this book is the information provided on how to become more observant in your daily life and see the patterns and developing trends all around. Some of the most popular trends from 2018s report included truthing how we trust in face to face interactions more than any other type, brand stand why consumers buy from brands who are unafraid share what they believe in, lightspeed learning why. The real inside story of how we launched nonobvious. Rohit shares his signature haystack method for identifying trends and teaches you how to curate and predict trends yourself. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The research and book has been a wall street journal bestseller and axiom book award winner and the insights have. Non obvious trends 2018 book summary by melissa baer.
In this live stream webinar, author and founder of ideapress publishing rohit bhargava will take you behind the scenes of all the marketing strategies used d. Somewhat obvious trends doesnt have quite the same ring to it as non obvious megatrends, but it does sum up my impression of the book accurately. For the past decade, what i have become best known for is my annual trend predictions. In this national bestseller, author robert glazer provides an inspiring read. This book was inspired by ten years of research and more than 100 past trend predictions. Still, worth one read, if nothing else, for another perspective on a trend you mightve already spotted. The indepth discussion of trends makes for truly fascinating reading. Some of the most popular trends from 2018s report included truthing how we trust in face to face interactions more than any other type, brand stand why consumers buy from brands who are unafraid share what they believe in, lightspeed. All these curated stories and realworld examples ensure that this book helps you understand the accelerating present, and what it means for you. All these curated stories and realworld examples ensure that this book helps you understand the accelerating present, and what it.
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